Radio Airplay – Why You Should Be Using to Promote Your Music Now

Radio Airplay – Why You Should Be Using to Promote Your Music Now

Want to know how to get your music heard by thousands of people without spending a single penny on advertising? The answer is simple; use Radio Airplay to promote your music.

 Wait, did you think this was going to be easy? Of course, it’s not! Several steps need to take for the airplay to work out. And that’s what this article is about; giving you the steps it takes to get your song played at a radio station.

This way, you could think of it as an introduction before heading off for bigger things. So you want to get your music played on the radio but don’t know where to start?

Well, the first step is to have your song available online. Many radio stations listen to songs posted on Soundcloud, Spotify, and YouTube; you can even upload your track directly to their website or blog.

Make sure it’s well labeled with all important info like title, artist name, and genre. Add pictures too! The next step is to search for relevant stations.

Think of the station’s listeners and what they would be interested in, so perhaps a rock station could feature your heavy metal song?

What is Radio Airplay?

Radio airplay is how a song gets played on the radio. It typically starts with one station agreeing to add it to their playlist, which other stations will also add.

Over time any given song will start seeing airplay from both small and large markets until it feels ubiquitous or until interest in that song wanes.

What Are The Types Of Radio Airplay?

Radio often plays an important role in the success of a song. A hit single can spend months or even years increasing its popularity before becoming so well-known that masses start purchasing its album. However, not all songs are played on terrestrial radio, and for many bands, getting their music “out there” is almost as difficult as making it big, to begin with.

This article will explain how different kinds of radio airplay can affect the popularity of songs, along with the merits and demerits of choosing between them:

College Radio Airplay:

It entails sending your single to student-run stations across the world. College radio stands for “community” or “campus” radio, meaning that over half of the listeners are affiliated with or members of the college community.

College radios play new music every day, each one drawing anywhere from several hundred to several thousand listeners per week. For local artists, college radio airplay is a great way to spread awareness of themselves and their newest work.

Many bands receive their first taste of recognition from being added to the playlists of college radio stations.

Internet radio airplay

Internet radio is defined as “online streaming media consisting of digital audio or video files.” This platform works: listeners create a personal account and select the songs they like.

National Radio airplay

National radio is the third type of airplay, and it is what it sounds like: the playing of a song on a national level. It can be done in several ways, but the most common is through one of the country’s commercial radio stations.

The benefits of having a song played on national radio are obvious: more people will hear it, and as a result, there is a higher chance that they will purchase the song or album. National radio can also be helpful in terms of getting an artist’s name out there.

Many people who are not familiar with an artist’s work may become interested after hearing a song on the radio.

3. How Does It Work?

Radio airplay is a very big part of being a musician or singer. It is because the first song that gets popular on the radio might be the one that gets famous and makes them famous, not just in your local area but you could become famous all over the world. 

Radio airplay refers to broadcasts of any song on a radio or television station. The goal of the promotion is to create publicity, raise interest in the record and encourage customers to purchase it if they haven’t already done so.

Radio airplay is likelier than someone shopping at the store to buy that artist’s music over another due to super one-shot promotion.

There are a few key things to be considered before a song can make an impact on the radio: its age, along with how long it has been out for, and who or what is promoting it.

Radio airplay always works best when promotional efforts coincide with peak demand during release season.


Radio airplay is an inexpensive way to get your music heard by thousands of people, and Sharepro offers this at a low cost. You should investigate the chance to have your music played on the radio if you are looking for a promotion.

If you are looking for a cost-effective method of promotion, this may be it! Contact our team today and let us know if we can help make your musical dreams come true.


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