Hulu’s business strategy to limit itself to the USA has helped it to stay on track. However, Netflix’s recent strategic acquisitions of major media publishers may force Hulu to look beyond its borders. In addition, its free tier is far smaller than its paid-subscription base. Customer service has also been plagued by problems.
Hulu’s business strategy has brought it on track
Earlier this year, Hulu announced that it would become the largest internet video distribution network, offering sought-after film and television content. Since then, it has gained a lot of recognition for delivering on its promise. By December 2018, it was the 8th largest streaming platform, trailing behind Netflix, YouTube, and Amazon Prime Video.
Initially, Hulu was based on an ad-supported model, which required users to watch ads in order to access its content. This model was similar to the one used by Youtube. However, it has a lot of content that is only available in the United States, which makes it more appealing to advertisers.
In 2010, Hulu launched a paid subscription service, Hulu Plus. This service allows subscribers to watch 50 cable and broadcast channels in one subscription. Its price was initially $9.99, but later lowered to $7.99. While this version didn’t offer ad-free content, it did offer a larger selection and supported more devices.
Netflix’s strategic acquisitions of major media publishers may force it to look beyond its own borders
One of the biggest trends in entertainment today is the convergence of content creators and platforms. Mega-mergers are fundamentally altering the media landscape in North America and around the world. As Netflix continues to grow and expand, it may find itself forced to consider strategic acquisitions of major media publishers, broadcast rights, and service providers. The recent acquisition of 21st Century Fox by Disney, for example, could force it to look outside of its own backyard to gain a competitive advantage.
Despite this growth, Netflix continues to focus on doing things right. It has long focused on getting DVDs to its members faster, developing new streaming technologies, and delivering a high-quality product. That approach has allowed it to build a large subscriber base and an audience of passionate fans.
Netflix’s growth strategy has helped it achieve its goals, including diversifying into movies. Its content offerings span multiple genres, including horror films, comedy shows, and teen dramas. It is also able to provide content in 17 languages besides English. Moreover, it promises to continue acquiring movies with high-budget productions.
Peacock’s free tier is smaller than paying subscribers
Peacock offers an ad-supported free tier, which has less content than the paying tier, but still has a large library of programs. This includes a majority of mainstream programming, including all nine seasons of The Office. Paid subscriptions get more, including the ability to watch shows in full HD and offline.
Peacock’s free tier offers limited content, so if you are just starting out, the free tier may not be worth the price. Paid subscriptions will unlock more content and premium features, including the 2022 Super Bowl. As with most streaming services, the free tier is less than full-featured.
Paid subscribers make up nearly half of Peacock’s revenue. The company has a 3 million-member-strong subscriber base, with one-third of those users coming through Apple or Roku. Both Apple and Roku take 20% of profits from the subscription service. The company’s goal is to reach 30 million to 35 million active users by 2025. Paid subscribers can pay $4.99 per month to watch unlimited movies, TV shows, and other content.
Customer service has had hiccups
To improve its customer service, Hulu is expanding its operations to include a call center. Currently, it employs fewer than 100 customer service agents and plans to hire 500 in the next year. The company did not disclose how much it is investing in the customer service center. Starting on March 12, Hulu will have representatives available around the clock. It also plans to add chat and email to its customer support service.
Customer service has been a key part of the company’s strategy. The company takes customer feedback seriously and makes changes to its platform based on that feedback. As a result, Hulu’s customer experience has always been a top priority. The company has also made significant changes to its platform to make it more user-friendly for users.
Despite these challenges, Hulu is still an exceptional streaming video service with 2,500+ movies and 40,000 episodes from over 1,650 television shows. It also offers live TV streaming as part of its Hulu + Live TV plan. The company was founded by executives of NBC Universal and founding partners and started out as an ad-supported service. It offered free TV shows but ads interrupted the experience. But, with the only drawback that to watch Hulu in India, Philippines, Mexico, Germany or anywhere outside US you will need a VPN to watch Hulu.
