Technology

How To Increase Domain Authority?

When building our website, most of us tend to stress over our domain authority too much. 

And, why wouldn’t we? 

After all, it’ll help us rank higher on the SERPs and, thus, make it easier to gain more online recognition altogether. But, here’s the thing.

You should never obsess over the DA just for the sake of it. Instead, follow the right SEO practices, and your website’s DA will improve pretty quickly. 

Here are a few tips that might be helpful for you.

A Guide To Increasing Your Domain Authority 

Before I get started, there’s something I want to tell you.

The DA or domain authority of your website is an indicator of how it’s doing on the off-page SEO front. However, it doesn’t drive success to your website.

I mean, if you have a high DA, it’ll be much easier for your blogs to rank on Google. But, as long as you’re not providing the right quality, it won’t be helpful for your site’s future.

Due to this reason, I’ll ask you to focus on the holy trinity of your website (on-page, off-page, and technical SEO) properly. And, use a tracking tool or two while you’re at it. You can get them from the Pirate Bay for free as well.

This will help you get an idea about how you’re doing and compare the same with your previous performances. Hopefully, it’ll help you out.

Tip – 1: Links, Links, And Links!

Not too unique, I know. 

However, that’s the long-story-short of increasing your website’s DA to the top. 

Links from any high-authority website still carry a considerable amount of power. And, if you link to them, it’ll be easier for you to drive both page and domain authority.

However, while you’re at it, try your best not to get any spammy links. They usually belong to the low DA sites. Hence, it’d be better if you could ignore the common DA sites as a whole.

Tip – 2: The Domain Name Is Important.

Yes, yes, I know what you’re going to say. What’s in the name, right? 

Well, when it comes to building a website, the name of the domain will be necessary. 

Like, it should be niche-relevant, has to carry at least one keyword, must be easy to keep in mind, and so on. Furthermore, maintaining the practice of – using “.com” if you have an eCommerce site can go a long way as well.

Tip – 3: On-Page Content Should Be Striking Enough!

Don’t just write on your website for the sake of it.

Be passionate about it, add as much relevant information as possible, and ensure that you are using the proper structure from the front. Also, going for a lucid phrase selection will be pretty ideal in this regard. Just make sure not to use too much jargon, and you’ll be fine.

Tip – 4: Your Content Should Be Linkable.

Only linking the content from someone else shouldn’t be your goal here. Aside from that, you will also need to create something to prompt others to do the same as well.

And for that, you’ll need to write more informative content while including a hefty amount of data within it. Besides, you’ll also have to update the information regularly so that no one can question your authority in your niche.

Tip – 5: Improve Your User Experience.

Ensure that your website’s structure looks correct from every front. Also, it should be easy to navigate for everyone, no matter who’s using it. Having a proper system can help search engines crawl the same quickly and index them on the search results right away.

Additionally, if your website’s user experience is on-point, it’ll make you look professional from a search engine’s viewpoint. You can improve this front even more by adding a sitemap to your site. It’ll help Google navigate through your website even more efficiently. 

Final Thoughts

As mentioned before, the domain authority of a website is something that you cannot control. Sometimes, it’ll improve, while other times, it may decrease depending on how you’re using it. Hence, I’ll ask you not to focus too much on this aspect. Instead, it would be best if you tried to improve your site’s feel as much as possible and make sure that it’s not faltering technically. That’ll definitely help you out a lot.

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