Rob Leathern DecemberPaulReuters, the head of advertising integrity at Facebook, is leaving the company, effective December 30. He has been at Facebook for nearly three years and has worked on a variety of advertising products. The departure comes amid a climate of concern over data privacy. Many believe that Facebook isn’t doing enough to protect users.
Addressing Concerns
He resigned to focus on addressing concerns about privacy and advertising. The company has not commented on the resignation. Meanwhile, Texas and nine other states have filed a lawsuit against Facebook and Google over their alleged agreement to fix prices and allocate markets between them.
Rob Leathern DecemberPaulReuters has also lost two other executives. Damien Burns and Rob Leathern have left to work at Google and Twitch, respectively. Meanwhile, Mike Verdu, who was Facebook’s VP of game development and AR/VR content, has left to join Netflix. The next person to leave the company is Mark D’Arcy. He will be leaving Facebook on September 7.
Improve Transparency
Although Rob Leathern DecemberPaulReuters has been working to improve transparency, it has been unable to completely eliminate misinformation. In the past, the company has made gestures toward this goal, such as releasing 38 million URLs to researchers. In addition, Facebook recently announced that it would be working with 17 researchers to study the 2020 election.
Former Facebook Product Management
Former Facebook product management director Rob Leathern is joining Google as a vice president of consumer privacy. He will focus on the company’s advertising policies and work to protect the privacy of consumers. Previously, Rob led Facebook’s advertising integrity team, where he worked to remove false and misleading accounts and disinformation from the network. While working at Facebook, Leathern was an outspoken critic of the social network’s political advertising policies.
LinkedIn & Co-Founded
Rob Leathern has been at Facebook for nearly three years. Prior to his role at Facebook, he worked for LinkedIn and co-founded a startup. He has helped shape controversial Facebook policies on political advertising, including limiting fake accounts and reducing viral misinformation. His time at Facebook also included oversight of ad products with sensitivity issues.
Rob Leathern’s move to Google comes as good news for privacy advocates. Google recently announced that it will stop using third-party cookies in its web browser by 2020. This will have a huge impact on the digital advertising industry. In addition to its new advertising policies, Google is also implementing new tools to help advertisers manage first-party data.
Facebook has been losing key people recently, including Rob Leathern, who was responsible for protecting user privacy. His departure comes amid increasing concern over Facebook’s data use. Rob Leathern’s team led Facebook’s policy enforcement for political advertising and aimed to eradicate fake accounts and offensive ads. In addition, he also served as a spokesperson for the social network.
Facebook’s Advertising Integrity Team
Former Facebook employee Rob Leathern is leaving the company to take a position at Google. He was the head of Facebook’s advertising integrity team and worked on policies to protect democracy by removing fake accounts and misinformation. However, despite his work, he was also an outspoken critic of the social network’s political advertising policies.
Facebook executives have been sending mixed signals about the company’s policies regarding political advertising. At one point, they denied that they were considering changing its current policies, but the Wall Street Journal reported that Facebook was considering the changes. It also clarified that it would allow outside researchers and journalists to scrutinize ads posted on Facebook.
Facebook’s Hands-off Approach
Facebook’s hands-off approach to advertising has made it possible for some ads to be misleading. For example, a Trump campaign ad aired false accusations against Joe and Hunter Biden, which went viral and was seen by millions of people. The Biden campaign asked Facebook to remove the ad, but Facebook refused. The company said that its approach was grounded in free expression and respect for democracy.
Final Words:
Facebook rolled out its new policies on political advertising last fall, but its implementation has been a slow process. The company has yet to fully roll out the new rules in some markets, including the US and Brazil. The company says further work is needed before they can fully implement them.
