Instagram video advertising is really popular these days. One out of every four Instagram ads is a video.
Instagram is the newcomer, with 400 million users, and it is swiftly becoming the world’s fastest-growing social network.
One of the key reasons for its prevalence is the company’s comprehensive privacy regulations, which make it a reliable platform. Because of its high engagement, it has proven to be a potential target for brand marketing. Whatever video ad style you choose, here are some recommendations to help you make the most of it.
- Take advantage of the first few seconds
The initial goal is to keep the viewer from scrolling and urge them to watch your video or hear your story until it ends. Your viewers will either be hooked or scroll past you in the first three seconds. Never be too slow to begin. Make it quick and engaging so that it grabs the viewer’s attention.
Nobody likes a video that goes on and on about nothing. Get right to the point. Allow your viewers to save time.
- Add Text
Because Instagram audio is muted by default, make sure to lead with graphics and/or text – but don’t go overboard with the text. You must script for quiet rather than relying on audio to convey your message. There are various more methods to use on-screen text and you can easily add them with the help of an Instagram video editor in the form of call-to-action buttons to your advantage.
Some firms utilise text as an opening statement in their Instagram video advertising to capture the attention of their audience.
- Help them solve a problem
Identifying the problem, providing a solution, and promoting yourself as a solution provider is an age-old marketing method for attracting customers. When you discuss their problems, you are essentially empathising with them. Empathy establishes a link. Now that you’ve got their attention, show them how your product or service solves the problem.
- Focus on a single theme
Knowing what you want is one of the most appealing characteristics for both people and campaigns. This is why you must be very specific about what you want from an Instagram video ad. Try not to cram everything into one video and hit them with it all at once.
Don’t bombard your audience with too much information. Don’t over-promote yourself. For each video, focus on a single key theme. Utilise a single colour theme.
- Try to make it less ad-like
For the best reception, video ads should merge smoothly into Instagram feeds and not be overly self-promotional.
- Adapt the shot to the right size
You want your adverts to take up the entire space in the news feed that your video is given. Horizontal videos are ineffective in that format. Make your editor crop all of your movies to 864 pixels (width) by 1080 pixels (height) with a 4:5 aspect ratio. It can improve the quality, appeal, and audience attention of your video.
- Try the thumbnails
Instagram video advertising will not allow you to change the thumbnails. You must utilise still images from the video. A thumbnail influences whether or not a viewer will raise up the volume on your video in their timeline or click on it if it appears in their search results. It will save you time and may even help you enhance page interaction.
- Your landing page should be optimised for mobile devices
A CTA will almost always direct you to your landing page. Because cell phones are the most frequently used tool for Instagram, the prospect will also view your landing page on a mobile phone. If people attempt to execute specific things on that page, they will discover that they do not work as well on mobiles as they do on desktops. Everything should be designed to make it easier for a mobile user.
If you stop losing visitors in this manner, you can multiply your website traffic by a factor of ten.
Keep your visual style consisten : Using a uniform colour palette throughout your posts will help to consolidate your material and make it seem cohesive.
Maintain a constant and specific accent when interacting with your audience.
Your tone matters a lot, whether it’s through captions on your photos, responses to comments, or even direct messages.
For constant content themes, use a calendar. Simply increasing the number of times we see the logo and brand features increases brand recognition. Visual consistency can also help to establish subconscious links between a brand and real-life circumstances or places.
Make the Call-to-Action clear: Calls-to-Action (CTAs) are used to direct people to what they should do next. You can request that they purchase your product, visit your website, or contact you. Encourage your followers to tag their friends in your posts. Words or phrases like “purchase now,” “click on,” “subscribe to,” and “register now” would help urge the viewers to do so.
Create a sense of urgency by using phrases like “for a limited time only,” “restricted to the first 100 customers,” “buy within 24 hours to receive the discount code,” and other similar phrases to urge followers to order right away. The goal of calls to action is to persuade someone to act and make them feel it is for them.
Test your ad: Create multiple copies of your Instagram ads and target the same audience with each one. Follow your prospects’ journey from first impression until sale. Choose the one that is outperforming the others.
Connect users to WiFi first: On social media, there are numerous interruptions and competition for attention. The majority of users will not wait for a video to buffer. They simply move on. It’s important to configure your Instagram advertisements such that they only appear to users who are connected to the internet.
Create looping videos: A loop video’s main role is to ensure the audience with your film for as long as possible in order to leave a lasting effect on them. Music should be used in the opening and outro. Also, attempt to fade out your video for a smoother transition into the next loop.
Final thoughts
Instagram advertising is a hot topic right now. It’s no surprise that many individuals want to understand how to advertise on Instagram.
You should now have a better idea of how to advertise on Instagram. Take the time to learn about your prospects and develop your campaigns.
