You just start your business on Amazon? Let’s take a look at our Amazon keyword tips for beginners to increase rankings and conversions.
With over 300 million active users, there is no denying that Amazon is one of the great platforms to promote and market products. To improve sales and conversion rates, one of the things you need to do is choose the right keywords that attract interested customers. In this article, we will cover eight Amazon keyword tips to increase Rankings and Conversions. So, without further ado, let’s get into the details!
1. Research Your Competitors
When doing Amazon keyword research, it is a good idea to research competitors competing for these keywords. Specifically, look at how they present their products to find ways to make yours stand out from theirs.
One of the most critical factors that you need to research is the price. The fact of the matter is that Amazon relies on the price of your products to predict your conversion rate. They then use this prediction to determine the ranking of those products. That means if your product is more expensive than your competitor’s, your product will be ranked lower because Amazon believes you won’t get as many conversions.
Also, you should research your competitors’ listings. Specifically, look at how they present their titles, photos, and descriptions. Sometimes, something as simple as adding more photos can give you a slight edge over the competition.
2. Focus On Your Amazon Customers
A lot of businesses try to reach every type of customer – That’s a big mistake. So, before trying to rank for your keywords, you must know who your target customers are.
In addition, it is essential to research how your Amazon potential customers perform searches for products like yours. This allows you to generate keywords that match how your customers search for your products. It’s a foundation for finding relevant keywords.
3. Only Apply Relevant Keywords
Increasing conversion rates is the goal of every Amazon seller. To get more conversions, it is essential to pick out keywords that are relevant to your product listing.
Many companies try to apply unrelated keywords to try to reach more people. But, unfortunately, that doesn’t help them earn more conversions.
Furthermore, you may be penalized by Amazon for using keywords unrelated to your product. Therefore, irrelevant keywords not only don’t help you earn more conversions, but they also negatively affect your rankings.
4. Avoid Subjective Keywords
When promoting products, many sellers prefer certain phrases that make their products sound better than others, such as “best-seller” or “best of 2021.” You should avoid these subjective keywords for your Amazon products.
These keywords are subjective as they are based only on the opinions of a few people. Therefore, they cannot be applied to everyone who buys your product. Some people may think your product is the best while others are not.
For example, many customers tend to search for terms like “baby toothbrush” or “bamboo toothbrush” instead of “best toothbrush.”
Therefore, it is best to avoid subjective keywords and focus on keywords that describe your product. Then, you can show your customers that your product is a “best seller” or “great” through your reviews.
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5. Take Advantages Of Amazon-Specific Keyword Tools
When doing keyword research for your product listing, it is a good idea to use Amazon-specific keyword tools.
The fact of the matter is that Google users search differently than Amazon users. Keywords that work on Amazon won’t necessarily work on Google. In contrast, search intent on Google is much different than on Amazon.
As a result, you should use Amazon-specific keyword tools to get the best keywords for your ad campaign. It’s a great way to reach more potential customers.
We recommend Keyword Tool and Sonar Tool. Both of these tools allow you to generate Amazon-specific keywords. In addition, they also help you see the search volume for any keyword.
6. Integrate Keywords In The Listings
After you’ve come up with your list of keywords, it’s time to integrate them into your listing. This is the part where Amazon and Google differ.
Specifically, with Google, integrating keywords into multiple places is necessary to make sure your page ranks for those keywords.
In contrast, for Amazon, you only need to integrate the keyword once into the listing. That means integrating your keywords multiple times does not affect improving your rankings. Put your most important keyword in the title, while the second and third most important keywords should appear in the product description.
Using the same keyword more than once does not negatively affect your Amazon ranking. The only problem is that you are wasting space where you could put another keyword and rank for it.
7. Apply Backend Keywords
During keyword research, you will come up with a list that includes the most relevant keywords. However, you can’t include them all in your listing, even though you still want to rank for them. In this case, backend keywords are your best solution.
Your customers won’t see these keywords. As the name implies, backend keywords appear at the bottom of the list where is a great place to put additional keywords for the list. Leveraging backend keywords can increase the chances of potential customers finding your product listings.
Out of your dozens of keywords, focus on the most important ones. In addition, your backend keywords are your opportunity to rank for other important keywords. Therefore, your backend keywords should not coincide with any keywords that appear on your listing.
8. Focus On Keyword Performance
If you want to reach more potential customers, don’t just add keywords to your Amazon listing and don’t care about them. It is essential to monitor your keyword performance to see if they are driving traffic to your listing. If your current keywords aren’t working well, it is time to replace them.
Conclusion
In general, choosing the right keywords for your product listings can help you reach more potential customers. However, for the inexperienced, this is a daunting task. So, if you are ready to start picking more valuable keywords for your list, visit website to get help from the experts.
